About
The Design Journey
My journey into design began with a deep curiosity for how visual communication shapes the way people connect, learn and take action.
Over the years, that curiosity has grown into a passion for crafting purposeful, high-impact design — especially for brands and organisations that are making a difference.
With over two decades of hands-on experience, I have evolved into a trusted creative partner for businesses, NGOs and foundations alike.
Experience Timeline
Creative Director & Brand Strategist
AM Creative Solutions
2013 – Present
Head of Design
B & J Meltz
2010 - 2013
Senior Graphic Designer
Carlton Hair International
2008 - 2010
Layout Artist
Various Agencies
2004 - 2008
When not Designing
Time is spent with family, exploring nature, design thinking and spiritual alignment
— all of which feed into a grounded, intentional creative practice.
Design Philosophy
Great design isn’t just about how it looks — it’s about what it communicates and who it impacts. At AM Creative Solutions, every project is shaped by three key principles:
Clarity with Compassion
Design should be easy to understand and feel right to the audience it’s created for.
Purpose over Flash
Strategy always comes first. Aesthetics must serve communication, not distract from it.
Collaboration that Respects the Process
Clients aren’t just recipients — they’re co-creators. The best results come from shared vision and trust.